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Expert say what? Evangelist do what? Guru knows what?

I attend a fair amount of social media and communication conferences and social media panels to connect with industry folks that understand the space better than I do. At these events I try to be sure that I get my my $40 (or whatever the cost was to attend the event) worth. What I typically see [...]

It’s a small world after all!

When I worked at Walt Disney World in 2004 as a part of the College Program, my role kept me in Magic Kingdom, primarily in Fantasyland.

Fantasyland is home to Ariel’s Grotto, the Mary Poppins Carousel, and of course, the It’s A Small World ride. After spending 9 months in close proximity to that joyous ride [...]

Social Media: Customer Service or Marketing?

After a brief conversation last night with Mona and Kristy about social media being silo-ed into marketing or customer service, I was feeling frustrated interested in the general consensus on social media was for the non-PR/Marketing folks.

Mona believes that is and should be utilized as a customer service tool, and as a public relations practitioner…well, [...]

Would You Like a Side of Fries with Your Twitter?

I’ve always stayed busy, but lately I’ve been more busy than usual. Abnormally busy. Which means I’ve neglected a lot of my daily habits like checking the news, reading my favorite blogs, lacked on strolling through my feeds and even checking out industry news (and you better believe I haven’t been to the gym in, [...]

Get the Most From Your Social Networking Events

Part of being a member of the social media marketing community means you’re likely to attend a number of social media events. Traditionally the events are a great opportunity to network and learn from other members of the industry. Having been to a number of them myself, I’ve come up with a few tips for [...]

flatulence in the wind…

I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.

Someone I really admire in the industry, Shannon Paul,  told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]