…so what you’ve heard is true. Within a week, I’ll be leaving the incredible Seattle community — a wonderful group of colleagues and friends. When I moved here three years ago, I could have never anticipated what this “rainy” city has provided me.
Three years ago I wanted to experience something new, a place so far [...]
It would be hard to deny (unless you’re in a very niche sector) that social media has become a must-have component of every public relations campaign. With that said, I’ve seen a lot of agencies and brands knee-jerk into the medium without really thinking about the strategy behind what they’re doing. I’ve seen it separated [...]
I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.
Someone I really admire in the industry, Shannon Paul, told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]
