real-time web « JessicaRandazza

Expert say what? Evangelist do what? Guru knows what?

I attend a fair amount of social media and communication conferences and social media panels to connect with industry folks that understand the space better than I do. At these events I try to be sure that I get my my $40 (or whatever the cost was to attend the event) worth. What I typically see [...]

140 Characters Killed the Art of Language (or did it?)

Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]

JessicaRandazza

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