I’m sure like many of you, the question I get asked most often is what I do for a living. And when I’m met by a blank stare (and sometimes even cynicism) after saying that, “I’m a social strategist,” I try to dive deeper. But, as the field evolves each day, it’s not always easy [...]
Having a background in social marketing and public relations (and a genuine passion), I find myself more often than not surround by like minds working in like spaces. As I mentioned, I know a lot of really incredible people in the space that encourage development and growth to stay passionate. I love the space I’m [...]
It would be hard to deny (unless you’re in a very niche sector) that social media has become a must-have component of every public relations campaign. With that said, I’ve seen a lot of agencies and brands knee-jerk into the medium without really thinking about the strategy behind what they’re doing. I’ve seen it separated [...]
A comment to my last post got me thinking about the vastly different ways individuals use social media and in order to strategize effective social media campaigns. I’ve had to step back quite a few times and think about the reasons why I used to use social media — the days before I had clients [...]
Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]
With less than a week away until the birthday, I’ve spent more time today thinking about how to improve – personally and professionally.
For those that know me, you know I love what I do for a living and know that I spend a lot of time doing it. Whether it’s working at the office, co-working [...]
