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I’m sure like many of you, the question I get asked most often is what I do for a living. And when I’m met by a blank stare (and sometimes even cynicism) after saying that, “I’m a social strategist,” I try to dive deeper. But, as the field evolves each day, it’s not always easy [...] March 1st, 2010 | Tags: agency life, career, elevator pitch, personal brand, public relations, social marketing, social strategy | Category: personal | Leave a comment
One of the things I love the most about my company is their commitment to work-life balance. While I work a lot of hours, it’s certainly by choice, and because I’m just really jazzed about what I do. I work because I love it, because I’m passionate about it, and because I’d like to think [...] November 12th, 2009 | Tags: internet addiction, IRL, Jessica Randazza, off the grid, personal brand, real life balance | Category: social media | 12 comments
So I mentioned to you before that I completely demolished my Facebook page back in 2007 when I was “friend requested” by one of my clients’ CEOs. Deactivating my profile was the right thing to do for the right reasons at the time. I was scared, and not being well educated in privacy controls or [...] September 23rd, 2009 | Tags: facebook, personal brand, privacy settings | Category: social media | 4 comments
I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough. Someone I really admire in the industry, Shannon Paul, told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...] September 8th, 2009 | Tags: blogging, facebook, personal brand, Shannon Paul, social media, twitter | Category: Uncategorized | One comment
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