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525,600 Minutes

Today, August 31, 2010, marks a year of my blog. It’s been 525,600 minutes (and some change) since I wrote that short, fateful post:

The Real Jessica Randazza Stands Up

I’ve delayed it and I’ve been hesitant to initiate a space all about me — my life, my experiences, my story. But as [...]

I am not a car girl

Alright, so I’m going to step away from our traditional programming, because I have a a confession. It’s been bothering me for quite some time…This has nothing to do with marketing. It has nothing to do with social media. It has nothing to public relations. And I wrote this out awhile ago, but I thought [...]

Accepting Limitations

After my last post about Remembering to Take Time For Me, I fell quickly into major PTVS (post traumatic vacation syndrome), and allowed my progress to be derailed by falling back into real-world habits. Taking the time to think about my personal needs was more fleeting than I anticipated, and was certainly easier when I [...]

There May Be a Site Redirect in the Future….

When my powers combine with the thinking of Shawn Dragann, April Fools’ jokes just seem to come out much better. Soon JessicaRandazza.com may be redirecting to my newly purchased sites:

DamienBasile.com or KhayyamWakil.com

What do you think boys? Think I could fill the role of both your shoes? I’ll stay at JessicaRandazza.com, if you’d prefer, [...]

Major Blogger’s Block

As absurd as this might sound, for the first time that I can remember I’ve hit a complete writer’s block. So forgive my verbal abuse, but I am just trying to knock the blockage down. Like stat.

I’ve heard of my friends, colleagues, peers, and hell, even F. Scott’s Fitzgerald experiencing writer’s block, but this [...]

How to become Internet Famous (nearly overnight)

We’re all engaging in social media for a reason, and for most of us, that’s to be seen. We all want the best in the business to see us and know who we are. We all want to be recognized as social media experts, and recognized as someone with  Klout. So how do you get [...]

Did you forget how to be social?

A comment to my last post got me thinking about the vastly different ways individuals use social media and in order to strategize effective social media campaigns. I’ve had to step back quite a few times and think about the reasons why I used to use social media — the days before I had clients [...]

140 Characters Killed the Art of Language (or did it?)

Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]

flatulence in the wind…

I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.

Someone I really admire in the industry, Shannon Paul,  told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]

I wouldn’t fall in love with you online

I have been fortunate in my career to surround myself with great ideators and thinkers. Experienced communications, marketing and social media professionals. They are people I learn and grow from, and when I ask them for advice, what they offer in return I take seriously.

Last night I had the fortunate of speaking with two women [...]