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Major Blogger’s Block

As absurd as this might sound, for the first time that I can remember I’ve hit a complete writer’s block. So forgive my verbal abuse, but I am just trying to knock the blockage down. Like stat.

I’ve heard of my friends, colleagues, peers, and hell, even F. Scott’s Fitzgerald experiencing writer’s block, but this [...]

How to become Internet Famous (nearly overnight)

We’re all engaging in social media for a reason, and for most of us, that’s to be seen. We all want the best in the business to see us and know who we are. We all want to be recognized as social media experts, and recognized as someone with  Klout. So how do you get [...]

Did you forget how to be social?

A comment to my last post got me thinking about the vastly different ways individuals use social media and in order to strategize effective social media campaigns. I’ve had to step back quite a few times and think about the reasons why I used to use social media — the days before I had clients [...]

140 Characters Killed the Art of Language (or did it?)

Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]

flatulence in the wind…

I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.

Someone I really admire in the industry, Shannon Paul,  told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]

I wouldn’t fall in love with you online

I have been fortunate in my career to surround myself with great ideators and thinkers. Experienced communications, marketing and social media professionals. They are people I learn and grow from, and when I ask them for advice, what they offer in return I take seriously.

Last night I had the fortunate of speaking with two women [...]

Pitcher Clear Quality

Yesterday was tremendous. It was a birthday unlike any other, it was absolutely fantastic.

Admittedly, I was feeling angst leading up to this birthday. In my mind this had always been the number I associated with being an adult. I don’t think I would have felt so antsy about it if it hadn’t been a [...]

Celebrating in Southern Style

I was 13 when I realized that birthdays  are only as good as you make them. It was the day before my aunt’s wedding and the Randazza household was up in arms. I remember that week of my life with such clarity. It was the week Princess Di and Mother Teresa passed away. Being 13 [...]

A little ray of sunshine

Gray skies are starting to seep into Seattle as summer comes to a close. It begins with morning. You wake up to morning fog (that morning being today) and you know nine months of gloom is rapidly approaching.

There’s no denying that the overcast skies don’t play into mood and energy levels, but before the summer [...]

Work Shifting

With less than a week away until the birthday, I’ve spent more time today thinking about how to improve – personally and professionally.

For those that know me, you know I love what I do for a living and know that I spend a lot of time doing it. Whether it’s working at the office, co-working [...]