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As a community manager for major brands, I am constantly reevaluating my community approach. How am I disseminating messages to the audience? What value am I providing for the community? Am I broadcasting my message points? Am I listening and actively (and appropriately) engaging in conversation? Am I welcoming? Am I receptive to criticism and feedback? [...] February 18th, 2010 | Tags: brand ambassador, brand engagement, care, Dunkin Donuts, evangelism, Gary Vaynerchuk, listening, monitoring, social listening | Category: social media | 2 comments
I’d like to think that I know myself pretty well. I typically can predict my reactions to particular situations and circumstances, and I can hold back emotion where necessary. While I’m passionate about my work and life, for the protection of my privacy I can paste on a straight face and charge through almost all [...] February 17th, 2010 | Tags: self image, separating work, social media, social media dating, social media douche bag, work-life balance | Category: personal | 3 comments
I’ve been fortunate enough in my life to surround myself with incredibly talented people. People that I admire, respect and love. People who serve as incredible friends, outstanding mentors and confidants. Some of them are 30 + years my senior, some my age, and some younger. Some are in my space (public relations and social [...] February 9th, 2010 | Tags: Boxee, Four Square, Jeff Pulver, Laughing Squid, Scott Beale, Social Media Week, social networking | Category: personal | 9 comments
There used to be a time when you could break up with someone, and you could keep it under wraps while you deal with the emotional side and heal privately. You got to chose when you told friends, and not them finding out before you (because your significant other clicked “cancel relationship” on Facebook to [...] January 30th, 2010 | Tags: facebook breakups, Jessica Randazza, social media dating, social media douche bag, social media stalking | Category: personal | 6 comments
It’s hard to go anywhere without being inundated with placards, posters, t-shirts or signs that proudly proclaim on business storefronts “follow me on twitter.” Just seems a little too passive and a lot too vain for me. As a social media marketer, believe me, I get it. There is perceived value to the number of followers/fans that [...] January 21st, 2010 | Tags: brand activation, brand engagement, building a brand, consumer engagement, getting crunk, Jessica Randazza, socialization | Category: personal | 2 comments
After attending my first official New York City Social Media Mixer last night (Digital Somethings at Roger Smith Hotel), it got me thinking – I’m really bad at meeting people. It’s not that I don’t engage. It’s not that I don’t have conversations, or feel a connection with a lot of wonderful people at social functions. [...] January 14th, 2010 | Tags: Digital Somethings, egotistical, Jessica Randazza, meeting people, NYC, Roger Smith Hotel, social media stereotypes | Category: personal | 5 comments
Sometimes I get to a point where I can’t clear my head, and it effects every part of my life. It prevents me from sleeping. Eating. Laughing. Learning. Growing. Thinking. Even makes me have trouble breathing as more and more e-mails/DMs/IMs/texts/voicemails go unchecked. Information overload to the MAX. I’ve reached this point before, but unfortunately last [...] January 12th, 2010 | Tags: Brian Spaeth, data consumption, information overload, information snacks, Jessica Randazza, Micah Baldwin | Category: personal | 2 comments
I used to love the angst of dating. I used to love waiting for the phone call, or the nervousness of being asked out by my crush in person. The in class note pass, and watching them blush as I unfolded the paper to see, “Would you like to go out with me?” I loved the [...] December 27th, 2009 | Tags: facebook dating, Gawker, Jessica Randazza, Micah Baldwin, online dating, social media dating, social media wall | Category: personal | 12 comments
I attend a fair amount of social media and communication conferences and social media panels to connect with industry folks that understand the space better than I do. At these events I try to be sure that I get my my $40 (or whatever the cost was to attend the event) worth. What I typically see [...] December 14th, 2009 | Tags: advice, ColdPavement, facebook, Jessica Randazza, meetup, real-time web, tweetup, twitter | Category: social media | 15 comments
When I worked at Walt Disney World in 2004 as a part of the College Program, my role kept me in Magic Kingdom, primarily in Fantasyland. Fantasyland is home to Ariel’s Grotto, the Mary Poppins Carousel, and of course, the It’s A Small World ride. After spending 9 months in close proximity to that joyous ride [...] December 8th, 2009 | Tags: Fantasyland, global shrink, Google Wave, Jessica Randazza, Small World, twitter, Veronica Sopher, WDWCP | Category: social media | 4 comments
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