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Is Social Media It?!

It would be hard to deny (unless you’re in a very niche sector) that social media has become a must-have component of every public relations campaign. With that said, I’ve seen a lot of agencies and brands knee-jerk into the medium without really thinking about the strategy behind what they’re doing. I’ve seen it separated [...]

Getting too personal?

I mentioned in a recent post that I’m working to become more humanistic online, and trying to allow my audience the opportunity to get to know me personally. While I’m not sure you’ve fallen in love with me online yet, know I’m working hard on pushing away the dry/overly PC/PRish/Boooooorrrring personality of yesteryear (okay, actually [...]

Get the Most From Your Social Networking Events

Part of being a member of the social media marketing community means you’re likely to attend a number of social media events. Traditionally the events are a great opportunity to network and learn from other members of the industry. Having been to a number of them myself, I’ve come up with a few tips for [...]

What Happens in Vegas Stays on Facebook

So I mentioned to you before that I completely demolished my Facebook page back in 2007 when I was “friend requested” by one of my clients’ CEOs. Deactivating my profile was the right thing to do for the right reasons at the time. I was scared, and not being well educated in privacy controls or [...]

That will go down in twistory!

With thousands of twitter t(w)ools out there it is hard to filter out which are useful, and even more difficult to dig up the sites that will help with your daily productivity. Today I stumbled across twistory, which provides an calendar feed for iCal or Google Calendar which allows you to easily browse through [...]

How to become Internet Famous (nearly overnight)

We’re all engaging in social media for a reason, and for most of us, that’s to be seen. We all want the best in the business to see us and know who we are. We all want to be recognized as social media experts, and recognized as someone with  Klout. So how do you get [...]

Did you forget how to be social?

A comment to my last post got me thinking about the vastly different ways individuals use social media and in order to strategize effective social media campaigns. I’ve had to step back quite a few times and think about the reasons why I used to use social media — the days before I had clients [...]

140 Characters Killed the Art of Language (or did it?)

Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]

flatulence in the wind…

I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.

Someone I really admire in the industry, Shannon Paul,  told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]

I wouldn’t fall in love with you online

I have been fortunate in my career to surround myself with great ideators and thinkers. Experienced communications, marketing and social media professionals. They are people I learn and grow from, and when I ask them for advice, what they offer in return I take seriously.

Last night I had the fortunate of speaking with two women [...]