It would be hard to deny (unless you’re in a very niche sector) that social media has become a must-have component of every public relations campaign. With that said, I’ve seen a lot of agencies and brands knee-jerk into the medium without really thinking about the strategy behind what they’re doing. I’ve seen it separated [...]
So I mentioned to you before that I completely demolished my Facebook page back in 2007 when I was “friend requested” by one of my clients’ CEOs. Deactivating my profile was the right thing to do for the right reasons at the time. I was scared, and not being well educated in privacy controls or [...]
We’re all engaging in social media for a reason, and for most of us, that’s to be seen. We all want the best in the business to see us and know who we are. We all want to be recognized as social media experts, and recognized as someone with Klout. So how do you get [...]
A comment to my last post got me thinking about the vastly different ways individuals use social media and in order to strategize effective social media campaigns. I’ve had to step back quite a few times and think about the reasons why I used to use social media — the days before I had clients [...]
Hands down writing is my favorite aspect of working in public relations. There is definitely an art to crafting each detail of your brand/product/service in a press release and then pairing down the release into concise a pitch letter that you hope will pique editor interest — man, I love it. It’s like a game. [...]
I’ve heard it twice this week, from two different people — using Twitter as your primary means of disseminating messages is not enough.
Someone I really admire in the industry, Shannon Paul, told me this week (please forgive my southern belle restyling of their message) tweets are nothing more than “flatulence in the wind.” Now, I [...]
I have been fortunate in my career to surround myself with great ideators and thinkers. Experienced communications, marketing and social media professionals. They are people I learn and grow from, and when I ask them for advice, what they offer in return I take seriously.
Last night I had the fortunate of speaking with two women [...]